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Creative activation year-end consumption

Core tip: At the end of the year, many creative products have become popular products for consumption and are favored by many young people.

The picture shows the sales scene of creative products in Huyao Crez stores.

Reporter Yi Zhenshe

The newspaper (Reporter Yi Zhen correspondent Zhu Tong) coincides with the end of the year, many creative products have become popular products for consumption, and are favored by many young people. In recent years, some cultural and creative products with collectible value or full of creativity have been continuously “circling”, becoming the new favorite of the consumer market at the end of the year.

The calendar was an indispensable item for every family, but with the popularity of smartphones, traditional calendars were once lost in the daily lives of young people. But in recent years, traditional calendars have “shaken up” and become high-value calendars that combine reading, learning, and decoration, and have regained the favor of young consumers. According to incomplete statistics, there are now hundreds of calendars for the 2020 version on the market, and the price has also risen from more than 50 yuan to more than 100 yuan when it just started 4 or 5 years ago. The reporter learned that today it is no longer just the elderly who buy calendars, and young people prefer to buy calendars. "Danyang Daily" and Danyang City Catering Industry Association also jointly produced cultural and creative products this year-paper version, WeChat version of the 2020 food and beverage desk calendar, many people feel very valuable after getting it. The staff of the Municipal Commerce Bureau said that, first of all, these sought-after products are often well-designed and have high-value, which meets the consumer demand of young people. "Young groups are now the main force of consumption, and now they have become 'opinion leaders' in the real sense. The younger generation has grown up in the Internet era. They keep up with the trends and love fresh and interesting ideas and products. Consumer preferences are personalized Diversified, so I like to buy innovative products. "In addition to eye-catching consumption of cultural products, the cultural consumption market continued to heat up at the end of the year. Today, Danyang citizens can enjoy various performances at their doorstep. Experts said that at the end of the year, various types of performances in Danyang were more abundant than usual, and strived to meet people's demand for outstanding creative performance products, which also stimulated consumption and enhanced the sense of experience. More and more people are willing to pay for higher quality and more diverse cultural and leisure activities.

People in the business community in our city said that near the end of the year, the strong festive atmosphere will provide more time and space for cultural consumption. A large wave of festivals, such as New Year's Day and the Spring Festival, will soon follow, which will, to a certain extent, promote the continuous upgrading of consumption. In addition, with the rapid growth of consumer demand, relevant government departments will need to focus on the pain points and difficulties of cultural leisure in the future, such as whether the infrastructure facilities near cultural venues are sound and whether related catering and parking services meet the needs of citizens. Restaurants such as Narcissus Hotel, New Century International Hotel, Jinling (Danyang) Hotel, Li Family Courtyard, Tianlu Family, Wangfu Hotel, Soochow Hotel, Quanjufu Hotel, Veteran Private Dining, Zhongcheng Food Mansion, etc. The person in charge told reporters that the hotel's on-site creative layout and creative cuisine will also become a new bright spot for catering consumption.

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